Senior Digital Product Manager
Katie Gillmeister
Senior Digital Product Manager
Owner, Yoga For All, LLC.
Digital product leader and yoga entrepreneur blending behavioral science, digital innovation, and customer empathy to craft holistic wellness experiences that drive engagement and revenue growth.
A Little Bit About Me
Family, yoga, and technology—that’s my trifecta. I’ve reached that glorious stage in life where I don’t sweat the small stuff (or the big stuff, for that matter). My early dream was to change the world, but I’ve learned that real impact starts closer to home—within my community, one person at a time.
I thrive where wellness and technology intersect, blending innovation with well-being. My mission? To empower individuals to live healthier, stress-free lives.
AI is my secret indulgence (and let’s be real, it’s ridiculously powerful). If you can create anything with AI, why not use it to work smarter, not harder? Life’s too short for inefficiency.
Let’s connect, collaborate, and maybe even disrupt the norm—one brilliant idea at a time.
Professional Achievements
Launched the Weekly Stretch - A weekly news update with simple, accessible tips to help you move, breathe, and feel your best—one stretch, one breath, one moment at a time.
Drove digital transformation – Spearheaded omnichannel messaging for CVS Caremark, delivering 1MM+ contextual in-app messages weekly, improving refill conversion & transparency.
Founded Yoga for All, LLC, Established an accessible yoga community. Goal is is to foster growth, confidence & connection through breath, movement & mindfulness.
Optimized customer experience – Increased Caremark iOS app rating from 3.0 to 4.5 stars, securing Top 10 healthcare app status in the App Store.
Boosted engagement & revenue – Led behavioral messaging programs that drove 1.7K additional cancer screenings in 2023, directly increasing revenue at Exact Sciences.
Innovated solutions – Awarded U.S. Patent (#10,698,078) for developing a digital reservation system that modernized patient scheduling at CVS MinuteClinic.
Professional Experience
September 2024 -Present
April 2022 - October 2024
April 2013 - May 2021
May 2000 - April 2021
Owner & Instructor, Yoga For All, LLC
Grafton, MA
Yoga for All, LLC is a purpose-driven venture blending my yoga and wellness expertise with thoughtful entrepreneurship. I offer approachable, evidence based tools that help people of all ages feel confident in their practice and bring wellness into everyday life. This growing revenue stream balances creative expression with a strategic, profit-conscious approach.
Exact Sciences| Senior Digital Product Manager
Led teams to deliver customer engagement releases using Scrum. Drove 1.7K more cancer screenings via behavioral messaging, increasing revenue. Developed a journey orchestration platform plan.
CVS | Senior Digital Product Manager
Led pharmacy & patient engagement, launching prescription messaging to cut call volume. Drove $4.7M+ via SimpleDose packs. Boosted Caremark app rating (3.0→4.5 stars). Earned U.S. Patent for MinuteClinic scheduling.
Career Foundation
Working at Bose, Banco Santander & Elevance Health, I built expertise in digital strategy & transformation. At Elevance, I led the digital roadmap for Long-Term Support Services. At Banco Santander, I developed CMS & personalization engines. Managed the launch of a new customer facing website for Valassis (now RRD), shaping its brand strategy and digital presence.
Volunteer Experience
January 2025 - Present
September 2021 - October 2023
Co-President, Operation Friendship of America,
Grafton, MA
Volunteered to Lead a dedicated team to support our international youth exchange program, which has fostered global connection and friendship for over 60 years. We coordinate short-term travel opportunities that promote cultural understanding and meaningful cross-cultural relationships.
Co-President, North Grafton Elementary School Parent Teacher Organization
Volunteered to lead a team of volunteers in organizing and executing fundraising initiatives that generated over $100,000 in support of the North Grafton Public Schools, enhancing educational resources and student experiences district-wide.
Lets Connect:
Have a question or want to collaborate? I’d love to hear from you. Feel free to reach out—I’m always open to meaningful conversations and new opportunities.